Turn fragmented information into confident decisions.
Perpetual Innovation creates a living model of your project — connecting needs, assumptions, evidence, decisions and outputs into one governed source of truth. AI facilitates the work, but you remain in control.
Start from either — PI works out where you are from what you write.
One living model of your project
PI connects needs, assumptions, decisions and evidence in one governed model that grows with every iteration — nothing lost, everything traceable.
One project model
Every need, assumption, decision and output in one place — no scattered documents, no conflicting versions.
Decision readiness
Maturity scored from the evidence at every stage — so you know when you have enough to decide, and what is still missing.
Evidence traceability
Trace any output back to the evidence and assumptions behind it, with the full version history.
PI Facilitator
AI that guides the work — reading inputs, spotting gaps, drafting — while you make the calls.
Start where you are — problem or solution
Understand, Solutionise and Communicate form a cycle, not a sequence. Come in with a problem or with something you already need to produce — every pass deepens the model, tightens traceability and raises decision readiness.
Understand
Pull together needs, assumptions and evidence into a shared model — so everyone is working from the same picture.
- Define the need & derive requirements
- Scope internal, external & market landscape
- Visualise the outcome & what good looks like
Solutionise
Generate, stress-test and converge options — with AI facilitation and full traceability back to the need.
- Surface value drivers & rapid value creation
- Generate & converge options — SPARKS, How-Might-We, Crazy 8s, Brainwriting
- Stress-test from every perspective
Communicate
Turn the model into governed, decision-ready outputs that move stakeholders to act.
- Demonstrate & gather structured feedback
- Reflect, refine & learn from experience
- Build the business case & benefit proposition
Follow one initiative around the cycle
Each part feeds the others, and every pass raises maturity — whichever part you start in.
Build shared understanding
Pull the need, environment and desired outcome into one place. Derive requirements, scope the landscape and agree what good looks like — starting from whatever you already know.
- Define the need & derive requirements
- Scope internal, external & market landscape
- 5 Whys, empathy mapping, PESTLE and more
Turn insight into options
Surface value drivers, then generate options with SPARKS, How-Might-We, Brainwriting or Crazy 8s. Converge with concept testing and weighted criteria, and stress-test from every perspective — so what moves forward is validated, not just loudest.
- Generate options — SPARKS, How-Might-We, Brainwriting, Crazy 8s
- Converge with concept testing & weighted criteria
- Stress-test value, risk & feasibility
Validate with the people who matter
Demonstrate solutions, gather structured feedback and build the business case. Every response loops straight back into understanding — raising maturity with each turn.
- Demonstrate & gather structured feedback
- Build the business case & benefit proposition
- Demo runs, structured feedback, pre-mortems
Generate deliverables from one source of truth
Everything captured compounds into structured, evidenced artefacts you can defend, govern and act on.
Requirements packs
Structured, categorised needs prioritised with MoSCoW and Kano — traceable from workshop to governed artefact.
Business cases
Benefit propositions, risk registers and proposals — generated from the model, ready for sign-off.
Decision readiness
Evidence-based maturity scoring that shows exactly what a decision rests on — and what's still missing.
Lenses
Ten ways to read the same model — functional, operational, risk, compliance and more — each built on a recognised standard.
10 lenses, grounded in recognised standards
Look at one project model the way an engineer, an operator, a risk owner or an assurer would. Every lens builds its views on the methods those disciplines already use.
- FunctionalFASTBPMN 2.0ISO 29148UML 2.5
- StructuralC4SysML BDDUML 2.5TOGAF
- BehaviouralUML 2.5 SequenceBPMN 2.0ISO 29148CRISP-DM ID3
- ExperientialDave GrayService BlueprintNielsen NormanISO 29148
- OperationalITIL 4BPMN 2.0PMBoK RACIISO 22301NASA ORR
- Economic / ValueReal optionsMonte CarloNet Present Value
- Compliance / ConstraintISO 19600ISO 37301NIST 800-53GDPR Art. 35
- TemporalISO 21500GanttCritical Path Method
- InteractionalGane-Sarson DFDVNAOpenAPI 3.1EIP
- Risk / SafetyBowtieFMEAHAZOPLOPAGSN
Built for the work that decisions depend on
Capture the real need — not just the brief
Turn workshops, documents and interviews into structured requirements. Surface the pains, gains, biases and constraints behind the ask, then prioritise with confidence.
- Requirement text analysis & categorisation
- Empathy mapping & emotional bias evaluation
- MoSCoW and Kano prioritisation with traceability
Make the case that moves stakeholders
Translate solutions into narratives, benefit propositions and business cases. Demonstrate maturity, evidence the value, and align everyone before you commit.
- Tangible & intangible benefit mapping
- Business cases drafted from the project model
- Proposals ready for external sign-off
Every decision, evidenced and versioned
Version history captures who changed what, and when. Trace any output back to the assumption it rests on — and govern progression with explicit maturity, not guesswork.
- Version history, and iterations opened against a recorded reason
- Traceability from need to solution
- Evidence-based Solution Maturity Model
The methods your team already trusts — facilitated
PI suggests the right technique for the step you are on, runs it with you, and files what comes out into the model. 61 are built in, each mapped to the step it serves. Pick one to see how it runs.
Solutionise · the collision engine
SPARKS — ideas from collisions
See Problems And Relate, Kickstart Solutions
- 1What you captured becomes materialRequirements, context, social and emotional insight, contradictions — everything recorded in Understand.
- 2Every pair is weighed for tensionSPARKS looks for the combinations that pull against each other, where new ideas tend to be.
- 3The strongest collisions surface — citedEach spark names the two things it came from. AI phrases it; it never makes one up. You decide what moves forward.
Understand
Solutionise
Communicate
“Innovation emerges when people continuously move between perspectives, creating meaningful collisions that generate unexpected possibilities.”
Start with a free trial. Scale when you're ready.
Every plan begins with a 14-day free trial — no card required.
For one person working through the full innovation cycle.
- The complete Perpetual Innovation platform
- Understand, Solutionise and Communicate
- One named user
For a team running the full perpetual cycle together.
- Everything in Single
- Collaborative workshops & SPARKS ideation
- Shared projects & version history
For organisations needing security, governance and scale.
- Everything in Team
- Microsoft SSO & customer-managed keys
- Governance, audit & priority support
All prices in GBP and exclude VAT. Annual plans are billed once a year and save 10%. Change plan or cancel any time.
Everything you need to know
It's a methodology and platform for solving problems. You move through three phases — Understand, Solutionise and Communicate — in a continuous loop, building shared understanding and traceable, evidence-based decisions instead of stalling on analysis.
No. PI is a structured decision intelligence platform. AI facilitates the work — helping teams analyse needs, surface assumptions and generate options — but the model, the decisions and the outputs are owned and governed by people. AI accelerates the cycle; it doesn't replace human judgement.
It's entry-agnostic and perpetual. You don't wait for the perfect problem statement — start at any phase with whatever you have, and the cycle pulls you through the rest. Every loop raises the maturity of both your understanding and your solutions.
Anything the project needs — requirements packs, landscape analyses (POLDAT, Porter's Five Forces, SWOT), solution options, benefit propositions, business cases, proposals and more — each tied to an evidence-based maturity status you can defend.
Yes. PI runs on Microsoft Azure and signs you in with your Microsoft account. Every project carries a classification and opens only for people cleared to see it, and the Organisation plan adds customer-managed keys. Your project stays your own.
They can. See who's editing, viewing or away in any workbench, with live presence, conflict handling and full version history so nothing is overwritten and every contribution is attributed.
A full 14-day trial of the full application — no credit card required. Set up your workspace, invite your team, and run your first full cycle. Your work is preserved if you choose a paid plan at the end.
Sign up with your work email and set up a workspace in minutes — no card required. Invite your team and start your first cycle straight away.
Keep moving. Keep deciding better.
Bring structure to your next complex initiative. Set up your Perpetual Innovation workspace today.
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